The combination of style and quality is the trademark of the brand. He sets the headquarter in Milan for the reason that he wants the collections to be made in Italy with an American aesthetic, the best quality with an updated, modern approach. The creative is experimenting with getting a classic silhouette to a fresh direction, something that caters for the young millennial generation.īesides breeding a new culture, he also puts a lot of effort into perfecting the OFF-WHITE experience. The brand name itself has an echoing take – it is defined as the grey colour zone in between black and white. To be precise, he is cultivating a sort of avant-garde and cult apparel that merges streetwear culture with premium fashion, like reaching a common ground between the two extremes.
![off white belt packaging off white belt packaging](https://shop.r10s.jp/auc-saladabowl/cabinet/img05/ofwh-rb01264700260.jpg)
Abloh is a major icon across the streetwear and music scene.īut what the artist does with OFF-WHITE plays a slightly different role than just defining what’s hip on the streets and elsewhere. And most of all, he is famously known as the creative director of rapper Kanye West’s company DONDA. He is a DJ and a filmmaker who directed a music video for rapper Lil Uzi Vert last year. Not only does he now own a brand, but the US entrepreneur is also involved in many other ventures, including founding the RSVP Gallery in Chicago and joining the #BEEN #TRILL crew. Despite criticism, it wasn’t long until he eventually came back with his new ambition, and the history of OFF-WHITE started. However, as he later faced controversy regarding reusing and reselling Ralph Lauren’s flannels, at an astronomical price and after slapping the moniker of his own brand on them, he scrapped the company. With a masters degree in architecture, who would have thought Abloh’s sharp turn to designing premium streetwear could bring in such success? Under the garments, the multi-hyphenate’s unique vision has always been the key.īefore Abloh branched out with his new label, he formerly built a streetwear kingdom under the name Pyrex Vision, which many celebrities had embraced with open arms. The history of OFF-WHITE started with a ‘vision from Virgil’, and soon went onto become a brand on everyone’s lips.įounded by American wunderkind Virgil Abloh, since 2013, the Milan-based label has opened showrooms in 15 locations around the world and retained a star-studded line-up of customers. Diagonal zebra striped hoodies and yellow warning tape belts…ring any bells? Whether or not you are keen to keep an eye on OFF-WHITE, it is difficult for you to overlook the salience of the high fashion x streetwear hybrid brand. From Pyrex Vision to OFF-WHITE, Virgil Abloh is a main stayer on the modern day streetwear scene.